The journey began on 20th February, when we secured our domain, turning the idea into reality and marking the start of something different. For months, we researched fabrics, GSM, printing methods, sizing, body types, and market standards.
On 1st May, we applied for the trademark, officially protecting the brand. Soon after, we secured GST registration, enabling smooth operations and delivery across India.
The Market vs Us
Fabric
Most brands, especially new and mass-market ones, rely on polycotton blends. They are cheap, strong, and easy to produce, but come with compromises. They feel rough, stretch poorly, lose shape quickly, are uncomfortable in hot weather, and are harmful to the environment. Printing often does not integrate well with the fabric and durability suffers.
Widely, cotton is considered the best fabric for clothing. Cotton is soft, breathable, long-lasting, and feels premium even after multiple washes. It keeps you comfortable in all conditions and is naturally eco-friendly.
Keeping this in mind, we chose French Terry cotton, a premium variant of cotton. It is soft on the inside, smooth on the outside, structured yet cozy, breathable, durable, and eco-friendly. As the cherry on top, we blended French Terry with Lycra to give slight stretch for better fit, flexibility, and enhanced comfort. From the first wear, our T-shirts feel premium and set us apart from typical market options.
Fit and Detailing
Mass-market brands rely on standard charts, ignoring body types. Sleeves are too long, necks too wide, and proportions are off. Our T-shirts are designed carefully. We made slightly narrower necks for a refined look, reworked sleeves for comfort and balance, relaxed baggy bodies for a modern style, and double-stitched seams for strength and longevity.
Printing
Other brands often use heat transfer or digital prints that peel, fade, or crack after a few washes. We use screen printing, integrated permanently with the fabric. Our prints are vibrant, breathable, and made to last for generations. They will not fade, peel, or crack and stay as bold and soft as the day you first wore them. Each T-shirt becomes a timeless piece.
Durability and Quality Control
Cheap fabrics and poor stitching make most T-shirts wear out in weeks. Our entire process is in-house. We control fabric selection, cutting, printing, stitching, finishing, and packaging to ensure premium quality and longevity.
Environmental Impact
Mass-market brands ignore sustainability. Polycotton blends harm the environment. We focus on eco-friendly fabrics and responsible production processes.
Our Steps to Excellence
Step 1: Fabric Selection – We choose the best fabric
Step 2: Cutting – Cut based on our custom researched master size chart
Step 3: Printing – Apply high-quality screen printing that lasts for generations
Step 4: Stitching – Stitch the pieces carefully with double-stitched seams
Step 5: Finishing & Packaging – Complete in-house quality checks and packaging
Step 6: Order & Delivery – Process orders and deliver efficiently across India
First Drop – 7th August
On 7th August, we launched our first drop with two T-shirts crafted using premium fabrics, custom fits, and bold screen prints. Orders came in from across India and the response was incredible. People immediately noticed the difference in feel, fit, and quality. The launch was the start of building not just clothes, but a presence and a culture.
Vision Ahead
This is just the beginning. Sales are moving, energy is building, and our goals are massive. We are not just making clothes. We are creating a brand that stands for real quality, focusing on comfort, fit, durability, and sustainability, areas most brands compromise. With us, premium does not feel forced, it feels natural.
This is the start of something bold, high-quality, and truly different.